branding Archives

As a small business owner, knowing how to effectively network with prospective clients, investors, and partners is essential, regardless of the market and industry you represent. Knowing how to network...

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Marketing Funnel: 3 Ways to Narrow Your Target Audience and Yield Results

nancyrubinMarch 18, 2019

You follow all of the best practices, create killer content and have a clear call-to- action button. You know that you’re doing everything possible to improve your conversion rates, but...

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Marketing for Indie Game Designers: How to Ensure Your Work Gets the Attention It Deserves

nancyrubinMarch 11, 2019

Even the most entertaining and challenging game is a bust if nobody plays it. The internet gives customers access to thousands of video games spanning dozens of genres and age...

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Every Bit Counts: 5 Areas to Focus on to Improve Your Whole Business

nancyrubinMarch 6, 2019October 25, 2019

Every business needs a little boost here and there with the success of a business often focused on the ability of a manager to see and reach their potential. A...

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Kitting Out Your First Brick-and-Mortar Store

nancyrubinMarch 1, 2019October 24, 2019

Making the move into a brick-and-mortar store is a fantastic achievement but it requires a lot of thought. You can’t just move into a space, put your name on the...

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Letting the People Know: 4 Advertising Tips for Small Businesses

nancyrubinFebruary 26, 2019October 26, 2019

Your business may be small, but you can do many things to get the word out about your company and brand. Never let the size of your company get in...

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Say What? 4 Dos and Don’ts of Business Communication Systems

nancyrubinFebruary 13, 2019

If you want to run a successful business, you need the best techniques and tools to get the job done. This can empower your team to serve your customers, fulfill...

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What Are You Doing to Improve Your Business?

nancyrubinJanuary 25, 2019September 20, 2020

Being a business owner can wear on some individuals over time. Given all the responsibilities in running a company, it can seem overwhelming. That said you want to do all...

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Own a Small Business? 4 Advantages of Exhibiting at a Trade Show

nancyrubinJanuary 9, 2019April 29, 2022

Every small business owner should invest time and energy in exhibiting at trade shows. The cost setting up a booth is minuscule compared to the payoff and you can get...

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Business Behind the Times? 4 Pivotal Steps to Rebranding

nancyrubinDecember 21, 2018January 9, 2019

If a business is losing market share or if it is falling behind in customer satisfaction or favorability surveys, then it is time for that company to rebrand. Done correctly,...