Digital Marketing Archives

In today's highly-competitive business world, doing all you can as a business owner to stay ahead of your competitors is essential for long-term success. However, many business owners make the...

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10 Ways to Market Your Small Business on a Shoestring Budget

nancyrubinDecember 21, 2020August 17, 2022

Every business has a marketing budget, no matter its size. However, smaller businesses tend to have a shoestring budget that prevents them from realizing their true potential When it comes...

Content Marketing Customer Engagement Digital Marketing Email Marketing

4 Common Email Marketing Mistakes and How to Avoid Them

nancyrubinDecember 19, 2020December 19, 2020

Email marketing is easily one of the most effective marketing tactics that a business can employ. However, companies have to be careful not to come across as intrusive and aggressive...

Content Marketing Digital Marketing Influence Marketing Social Business Social Media Targeting

Practical Ways To Define and Reach Target Market on Social Media

nancyrubinDecember 4, 2020April 2, 2021

In 2020, about 4.41 billion people were using social media. That’s a huge number. You know what it means! If you’re not leveraging the power of social media, you’re missing...

Blogging Content Marketing Digital Marketing Marketing Search SEO Social Social Media web website

How to Drive Local Traffic to Your Business

nancyrubinDecember 1, 2020December 1, 2020

Starting a business comes with many responsibilities. But the most crucial factor is to ensure that you have loyal customers. Customers are the backbone of your business and the reason...

budgeting Communication Content Marketing Digital Marketing Holidays Marketing Social Social Business Social Media

Holiday Marketing During A Recession

nancyrubinNovember 23, 2020November 23, 2020

Similar to the rest of 2020, the holiday shopping season is going to be unpredictable. Usually, the holiday season is a time of joy and prosperity, but this year, much...

Content Marketing Digital Marketing Marketing Mobile Online Business

Moving More of Your Business Online? How to Ensure a Smooth and Secure Transition

nancyrubinNovember 4, 2020November 4, 2020

These days, it seems like a lot more business activity is happening in the realm of cyberspace than in the actual physical world. This trend has been increasing thanks to...

Content Marketing Coronavirus Digital Marketing Marketing Pandemic Social Social Business Social Media

Social Media Marketing and The Coronavirus Outbreak

nancyrubinNovember 4, 2020April 1, 2022

The coronavirus pandemic has dealt a near crippling blow to businesses and companies across the globe. No firm has been exempted from its effects. Many businesses have also closed down...

Content Marketing COVID-19 Digital Marketing Marketing Pandemic Social Business Social Distancing Social Media

Pandemic Marketing: How to Communicate Directly with Your Customers Online

nancyrubinOctober 30, 2020October 30, 2020

In this age of online storefronts and digital services, it can be easy to forget how important direct hu man interaction is to business success. Among the many changes in...

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10 Steps to Maintain Your Brand’s Employer Reputation through COVID-19

nancyrubinOctober 30, 2020October 30, 2020

Now that we’re learning to live with COVID-19, most companies are realizing the importance of employer branding and attracting, retaining and hiring the right kind of talent. As Lori Sylvia,...

Category: Digital Marketing

How to Gain Insight About Your Business’s Target Client Base

4 Common Email Marketing Mistakes and How to Avoid Them

Moving More of Your Business Online? How to Ensure a Smooth and Secure Transition