How to Create a Powerful Brand Identity
Your brand identity incorporates everything that your business is and does. It’s more than just a logo, your brand reflects the persona of your company and relates to your clients...
Ahead of the Game: 4 Ways to Use New Technology in Your Business Practices
From reducing overhead and operational costs to optimizing growth, the latest technology has a great deal to offer. Business owners who are interested in streamlining their operation, crafting a superior...
Key 21st Century Tech For Your Business
It doesn’t matter whether your small business is focused on importing the latest aerodynamic ball bearing, providing accountancy services to SMEs or building an eBay empire, you will need to...
Five of the Best Marketing Automation Tools for Small Businesses
The day in the life of a small business owner is likely full of endless emails, conference calls, meetings, strategy sessions, and the occasional lunch break if they are lucky....
How to do Market Research: Align Your Business with Current Market Conditions
“The companies that do the best are the ones that do their homework.” – Donna Barson, president and owner of Barson Marketing Inc. What homework?–Market research. When done right, market research...
Are Your Business Workflows Working For You?
Business process management, or BPM, is a term that describes the majority of workflow for most businesses each day. In a nutshell, BPM is a catchall term that encompasses how efficiently and effectively a company’s processes work.
Know the Value Behind CRM Implementation
Healthy customer relationships are the key to your business's success, which is why customer relationship management is so important. Using CRM software can help your business take sales efficiency and...
Is a CRM System in Your Company’s Future?
Companies taking advantage of CRM systems can now enjoy collaboration, total integration and a vast array of 3rd party extensions, all for one affordable monthly subscription fee.
Is Your Customer Service Letting You Down?
How up to date are your company's customer service skills? Customer service is one of the main building blocks of your business, and the importance of customer service can't be...
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