Is Your Social Media Profile Secure?

With people spending more and more of their lives online – it can be difficult to know where to draw the line. Sharing almost every aspect of your life might have been commonplace – but you could also be putting yourself at risk.

While social media has become a great place to share and communicate with friends and family – it has also become a place where criminals target the unsuspecting. This is becoming a growing problem. People who came to the internet late in their lives might already have a sense of reluctance to share absolutely everything – but those who have grown up with it might not be aware that they could be sharing too much. We’re going to look at a few simple security tips that should make your social media profile more secure.

1. Don’t share too much

Sharing parts of your life can be great fun – but some people take things too far. Do you really want people knowing where you are all the time? Leave a bit of mystery in your life – it could actually protect you. Simply advertising when you’re not at home or even making it really obvious where you live or work are not the greatest ideas. Use some common sense. By all means, share photos and enjoy yourself – but try and keep some things private in your life.

Remember when you need to reset a password because you lost it? Oftentimes they’ll ask you when your birthday is or what your pet’s name is. This is the sort of information people freely share on social media. That means you’re giving this secure information away for free. Don’t do it.

2. Make sure you know all your “friends”

Having as long a friend list as possible has almost become a competition between some people. It makes you seem popular – but that’s not really the reality. Try and rise above this sort of behaviour. Only accept someone as a “friend” if you really know who they are. This means what you share should only be seen by people you know.

Of course, you can’t control how your friends use their accounts, so make sure you really only have people you can rely on in real life. A good question to ask yourself is – would you stop and talk to that person if you saw them in real life? If not – why are they on your friend list? You’ve got to get away from the desire to have thousands of friends and realise that some things (like your security) are more important.

3. Don’t share access of your account

Some people share their password and let their friends log in for them. This is a huge mistake and could be asking for trouble. Make sure it’s only you that has access to your account. You should also log out when you’ve finished – especially on public computers like those in libraries or at college.

4. Vary your passwords

Some people use the same password for everything. While this can make things easier to remember – it also means losing access to one account could spell disaster. Make sure you vary your passwords and change them regularly. Don’t write them down, either.

About the author

Keith has a strong background in advising people on security issues. He’s been writing about tech and social media for a number of years. In his spare time, he also writes for a private tuition service based in Singapore.

Why the Internet of Things is for Your Business not just Your Home

Businesses should be looking to exploit the interconnected world in which we live. Thanks to the Internet of Things, or IoT for sure, many homeowners have thought about an interconnected home where devices talk to one another and can be controlled remotely by those with access to the system. These include turning lights on and off, opening the garage door or preheating the oven en route home. Smart businesses have not only got on the act in terms of creating and selling IoT products, but exploiting this technology for the benefit of their own businesses. In a world of integrated devices, it’s never been easier to grow a dynamic, responsive business.

Integrated Work Spaces

As we’ll explore below, some businesses can work purely online with no physical presence. However, many businesses from retail to manufacturing need a physical bricks and mortar presence. The IoT is perfect for creating smarter workspaces by allowing businesses to better control lighting and heating for example. This includes creating fake nighttime lighting programmes to give the appearance of the offices being used or more focused security lighting.

Integrating Diverse Employees

Many service and some product-based companies can actually work purely online now. The IoT allows for companies to design or access online work platforms such as Slack or Trello as well as communication tools like Skype. The former allows businesses to build a range of chat channels and personal conversations, Trello is a pinboard for tasks and checklists, and Skype is the most famous chat and video conferencing app. Information can also be shared using cloud storage services which allow for a need to know access to particular photos, files or data across a wide range of devices and locations. In doing so, if well organized, the data flows better across verticals and separate work groups and divisions. If you know the term, Big Data, then this is how it was accrued – services and products can send real-time data back while it is easier for separate departments to access and process the said data then share their results across the company.

The Flexibility to Expand or Contract

Not all of the staff accessing the above IoT applications need to be full-timers. Access can easily be gained or removed on a needs basis. Furthermore, there are a huge number of gig and freelance websites and services such as UpWork, which allow businesses to quickly sale up with new PAs, new writers, designers, delivery drivers, and sales reps as needed. Each freelancer takes care of their own financial arrangements, and as work is paid on an item by item or hour by hour basis, if there is no work needing to be done, there is no expenditure for the business.

Jenny Holt is a former HR executive turned freelance writer, who now spends more time with her young family and ageing, but ever eager Labrador, Rover.

Are You Taking Advantage of All the Internet Has to Offer?

If you’re not much of an Internet user, how could you truly know what you are missing out on?

That said even those with little or no use for the Internet will oftentimes come around, knowing that finding that information they require ASAP is likely on the worldwide web.

From your professional needs to those in your personal life, there’s a good chance some of what you require in terms of details, data and more can be found with a simple click on the Internet.

Yes, you may have to do some digging for a number of informational items you seek online, but the rewards can prove well worth it.

With that being the case, are you prepared to fully take advantage of all the Internet has to offer you?

Where to Begin Your Search?

When you are turning to the Internet for informational needs and more, where exactly are you best suited to begin?

For starters, most people begin the search by turning to Google.

Although there are other search engines out there (Bing, Yahoo etc.), Google clearly controls the search engine market. As such, it is not uncommon for an individual to type in a keyword or a few keywords on the Google search page to get going.

If your search does not initially lead you to what you want, don’t give up. In some cases, being off by a word or two can throw your search efforts amiss. Try and be as clear as possible in what you are trying to find.

While many businesses use Internet search for myriad of tasks they’re looking to complete, so too does the general public.

 Need to Look Someone Up?

Maybe you’ve come across someone and you’re just not sure about them, something seems odd. You can easily go online and do a public records search. There are services online that allow you to access all sorts of information about people.

These companies out there are specifically geared towards providing consumers with searches for personal use

In using such companies in your search tasks, do your best to find out the following ahead of time whenever possible:

  • History – How long has this particular public records search company you are considering using been around? Do they have a history of getting the job done for consumers? While some people will go out of their way not to be found in such searches, these types of companies are oftentimes quite effective at providing consumers with the details they seek;
  • Customer service – Given some of your public records searches will prove challenging at times, you want to work with a provider who is adept at offering good customer service. Do they have dedicated customer help available, customer service that is more than just a slogan?

Lastly, are their search offerings available on more than just your standard desktop or laptop computers?

In today’s digital age, millions of consumers are busy day after day on their smartphones, and tablets. As a result, having public records search capability across various digital platforms certainly helps both the public records search company and of course the consumer.

When the time comes for you to do a public records search, where will your first turn take you?

By turning to a public records search provider, there is a very good chance that you will find what you are looking for sooner rather than later.

Best of all, many of these types of services are affordable, typically providing you with countless reports, reports that can be searched in a safe and secure manner

So, are you ready to let the Internet begin searching for you?

About the Author: Dave Thomas covers business and technology topics on the web.

 

 

What Do Internet Users Actually Want

In an ideal world, internet users would be as equally passionate about your product or service as you are. They would line up just to click through to your latest post or tweet about your new 10% sale, and every click would lead to a conversion. Alas, that doesn’t happen with anyone, no matter how interesting or hip your company is. So if they’re not looking for content that’s solely about what you offer, then what do they want? Here’s a few ideas to make sure your content gets read.

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Source: Pexels.com

Content They Actually Want

Do people want to read about the latest improvements a hotel has made to its establishment? No. Do they want to read about the top 5 destinations to spot celebrities in your city? Of course they do. Buried somewhere within that article will be a subtle nod to your business; and in any case, by writing an article that gives the people what they want you’ll be naturally bringing visitors to your website. Some of whom might click through and spend money on your site.

Initially, it’s all about getting visitors to your site. Give them something that most people would consider interesting, and you’ll get a response.

Entertainment for the Eyes

When people want to sit down and read a wall of text, they’ll visit the library, check out the latest page turner, and curl up on the couch as they get transported to another world. Very rarely do they scan websites looking just to read content.

That’s why it’s all the more baffling that more companies don’t use visually entertainment ways to communicate their message. The internet has spoken – it’s what they want! If you have something interesting to say, it’s much better to do so through an infographic, poster, or video. Posters are easy to make when you have software like Adobe Spark, and videos don’t have to be overly complicated, either. Mix up your content with stuff that, for lack of better term, is simply pretty to look at and you’ll notice an improvement when it comes to crunching the numbers.

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Source: Pexels.com

To Be Inspired

If you have a business, you know that you’re not really selling whatever it is that you sell; you’re selling an image. If you’re not, then you should be – think about branding, the image you want to project, and then make that flow through everything you do.

For example, if you’re an environmentally conscious fashion retailer, then you’ll be posting blogs about the environment. People look for inspiration in all spaces, they want the internet to reflect their passions. Be that mirror!

…And What They Don’t

To understand what they do want, it’s best to clarify what they don’t want. And what they don’t want are: adverts, overly complicated websites, and content that doesn’t in some way work for them. When you’re moving forward, before posting new material to your website or social media accounts ask yourself: ‘I am posting this for the benefit of me, or the benefit of my audience?’ If it’s the latter, then you’ll have found your mutually beneficial content.

The Future Is Now: Fantastic Ways The Internet Has Revolutionized Business

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Picture: Pexels

Can you remember back to 2000 when the Internet was starting to really take off, and many households were installing it into their homes? Back in the day, it was just a way to retrieve information. However, right now in 2016, it has completely revolutionized our lives. It makes everyday life a whole lot easier, thanks to the various apps and devices we can now use around the home. But there is one area in which is has completely turned everything upside down for the better. And that is in business. Gone are the days of pushing papers and having to navigate various time zones to call clients. The Internet has made things super easy for business owners now. Here’s how.

Communicating Has Never Been Easier

You can now easily send a message to your colleagues across the globe using email. At the click of a mouse, your message can be instantly in their inbox. Thanks to this, you don’t have to pay to carry out an expensive international phone call or wait a few days for your letter to arrive on their desk. This has now made business a lot more efficient than what it once was. This also helps customers as well, as they can content customer service advisors in a matter of seconds thanks to more and more companies welcoming emails and offering live online chats.

Improved Marketing Techniques

Gone are the days of having to walk around your town or city sticking up posters and handing out flyers to get people’s attention. Now all you need to do is sign up for social media to get your name out into the public’s attention. That’s not all, though. As SEO continues to be super important for businesses, it is now also a major marketing player. Get your search engine marketing spot on and you will be reaching an audience of potentially thousands!

Outsourcing Has Never Been Easier

As we are now no more than a mouse click away from each other, outsourcing certain tasks and jobs has never been easier. In fact, the Internet has helped boost the number of contractors and freelancers available, so you don’t have to worry about most of the major talent only looking for full-time positions. You can now easily outsource your accounts, HR, and legal as well as so many other areas of your company. This can help you cut costs as well because you won’t need to employ full-time staff and provide office space for them.

Simple Market Research

Need to know some facts or figures? Easy! Just Google for them! The Internet puts a whole world of information and statistics right at the tips of our fingers. After a few clicks, you could potentially have all of the market research that you need. You will also be able to keep a keen eye on your competitors. Just watch their Internet presence to try and judge their next move. By doing this, you can always try to be one step ahead of them!

Website Load Times: Why Slow Speeds Are Hindering Your Success

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Image By Pixabay

Do you remember the days of dial-up internet? We’d sit there and wait for what seemed like an age for websites to load. In actuality, it wasn’t all that long. However, we’ve become used to content being available in an instant. In fact, if we’re waiting longer than a few seconds nowadays, we’ll often give up and click somewhere else.

Now, take that information and think how it could relate to your business website. Are you losing sales because it’s so slow to load? Are lucrative clients clicking away because they can’t get the information they need quickly enough? It’s easy to gloss over, but slow loading websites are a huge hindrance for businesses across the world.

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Image By Pexels

The thing is: a well-optimized site has plenty more benefits than basic satisfaction for the potential customer. By getting the basics right, you’re opening up more possibilities in terms of techniques like SEO. Backlinks, as explained at https://www.gotchseo.com/backlinks/ can be particularly beneficial to boost your SEO strategy. However, if your website takes an age to load, you’ll actually be doing more harm than good. Eventually, that SEO strategy will keel over and die. Then, it’s wasted money down the drain.

There are help sources available to you. Arguably the most well-known of these is Google’s PageSpeed tool. This is a tool that uses insights to measure load times and identify the issues relating to them. If you’re not technically minded, the tool might not make all that much sense to you. However, if you are, you can find it at https://developers.google.com/speed/pagespeed/.

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Image By Public Domain Pictures

So, we’ve mentioned the importance of fast load times, but what can you do to ensure you get them? There are a few basic tips that we’re going to mention today to get you started. If you’re still having problems after implementing them, you might need to seek more expert advice. Let’s take a brief look.

  • It all starts with your website hosting provider. If you’re using an unreputable host that can’t handle the demands of your site, it won’t load quickly. You might even find that it suffers from downtime on a regular basis, which is damaging. It might be worth considering a new host.
  • Another problem you might face is filling your website with an abundance of images. This can be an issue for multiple reasons. First, it means that your website has to work harder to load the images you want to use. Also, you might not be optimizing those images effectively, resulting in a large file size. In programs like Photoshop, as found at adobe.com/Photoshop, web-specific images can be created.
  • Finally, think about the content management systems you’re using. In the case of something like WordPress, you might find that a plugin is slowing it all down. To rectify this, you’ll need to carry out some trial and error procedures.

Make no mistake: slow load times will hinder your website’s progress. Make sure you don’t suffer from them.

 

 

Balance Your Network Performance and Capacity Planning Needs

socialNetwork planning can be a very serious element of your business plan, regardless of what industry you’re in.

Today, the Internet rules the roost, meaning if your business’ website or internal online resources are not able to handle a flux in users, you might find that you’re losing money. If customers can’t access your online resources, they may go to your competition.

On the flipside, if employees can’t access internal online resources, they won’t be able to get work done, and once again, this can hinder customer relations.

It Starts with Proper Planning

In order to avoid, or at least mitigate, problems in the first place, you need proper planning.

This means hiring the right professionals to set up network components and internal software in order to balance network performance. When doing this, consider company growth as well so that your online activities can be scalable.

Remember that what works today may not work in the future as you add customers and employees.

Another point to consider is that technology changes, so your network will need to be based on a framework that can change as well without losing data.

Optimizing Your Capacity

When it comes to optimizing capacity, there are several things to take into consideration.

In the article, “Network Performance and Capacity Planning: It’s a Balancing Act” the author points out that you’ll need to consider which links are most congested, which links are the most critical for business success, how to determine the source of traffic, and more.

By reviewing this information, your company and its IT team or partner can optimize capacity to allow for smooth access of company resources without paying too much for unused capacity.

Remember That Content is Increasingly Heavy

Finally, you need to realize that, as more and more ISPs offer unlimited bandwidth, consumers and potential customers are looking for more content that is rich.

This means video and audio are becoming the norm, and as a result, your network needs to be able to not only host such content, but also deliver it 24 hours a day.

You may have created the best video ever, but if consumers can’t access it because your network is over capacity, then it serves no purpose, however great it is.

In order to solve this, you need to go back to the first point mentioned in this article, which is to “plan accordingly”.

By taking proactive steps now, your business and its network will be set for future growth, usage, and marketing of its products and services.

About the Author: Andrew Rusnak is an author who writes on topics that include business development and planning.